Crossroads Navigator × R Accounting Solutions

The SME Navigator Stack

Sales Costs

Know which is actually working.

One growth brain. One finance brain. The same two people, every time. For owner-led Singapore businesses under S$20M.

Find out what to fix first, in 3 minutes Book a free 30-minute call

Are you at a crossroads?

Most owners we meet are standing at one of these four. The answer is rarely obvious, and it is almost never only a marketing question or only a finance question.

Six modules. Take one, or take all six.

A client buys one or two, never six. The grid exists so an owner can point at their problem, not so we can sell all of it.

Strategy

“Where do we play, and how do we win?”

  • Where to play, how to win
  • Competitive positioning
  • Pricing and margin structure
  • 12-month growth roadmap
  • ASEAN and new market entry

AI Adoption

“Everyone says they are using AI. Nothing has changed.”

  • AI readiness audit
  • AI Spark Session, team workshop
  • Workflow automation
  • Tool and stack rationalisation
  • AI policy and PDPA guardrails

Sales

“I am still the only one who can close.”

  • Target customer and account list
  • Pipeline, CRM and forecasting
  • Channel and distributor strategy
  • Key account management
  • Founder-to-team handover

Marketing

“We look like everyone else in the category.”

  • Brand positioning and messaging
  • Website, SEO, AEO and GEO
  • Content engine and calendar
  • Founder personal brand
  • Ads, social and creative effectiveness

Finance

“I’m growing and I can’t tell you which product makes money.”

  • Accounts that answer your questions
  • Product and customer profitability
  • Cash flow and working capital
  • GST, corporate tax, ACRA, XBRL
  • Financing readiness and grant timing

HR

“My longest-serving manager is no longer good enough.”

  • Organisation design
  • Hiring system, not hiring delivery
  • Learning, development, and leadership
  • Payroll, CPF, IR8A
  • Contracts and MOM compliance

We build the hiring system. We do not fill the roles.

One couple to solve it all

A husband-and-wife team. We run a business together, and the same two people show up every time, which is the one thing a marketplace of fractional executives cannot offer.

Rohan Mathur

Growth

  • 18 years at Procter & Gamble and The LEGO Group
  • 3× topline growth, 10× eCommerce scale
  • Market entries built from scratch in India, Indonesia and Vietnam
  • TEDx speaker · 50+ keynotes and workshops

CA Jagariti Mathur

Finance

  • Founder & CEO, R Accounting Solutions
  • 10 years in practice · 200+ active SMEs
  • Six markets: Singapore, Malaysia, India, UAE, Saudi Arabia, USA
  • Chartered Accountant · ICAI & ISCA

We pilot this. Now we run on it.

Before any of this was sold to anyone, it was piloted on R Accounting Solutions, a real firm with real clients and real deadlines — and it stuck. These are measured, not estimated.

2–3×team productivity
$18ksaved every year
24 hrscut off a KYC response
2×faster client turnaround

R Accounting Solutions AI Lab

Business Show Asia · 26–27 August 2026 · Sands Expo

Come and find us at Stand 233

Six walls, one question each. Play the three-minute Navigator Walk with us, take the assessment, and leave knowing which part of your business to fix first.

Are you at a crossroads?

  • AI AdoptionBring in help, or train your team?
  • Growth PlateauPush harder, or build a new engine?
  • ExpansionGo direct, or find a local partner?
  • SuccessionAre you irreplaceable?
That is where we work.

Six Modules

The Navigator Stack

  • StrategyWhere to play · How to win · Growth roadmap
  • AI AdoptionAI training/fluency · Workflow automation · Governance
  • SalesPipeline · Channels · Key account management
  • MarketingPositioning · Website · Digital · Effectiveness
  • FinanceAccounting · Compliance · Tax
  • HROrganisation design · Hiring system · Leadership
Take one. Or take all six.
Rohan Mathur and CA Jagariti Mathur

One Couple to Solve it All

Rohan Mathur

Growth

  • 18 years, P&G + LEGO
  • 3× topline, 10× eCommerce
  • TEDx · 50+ keynotes

CA Jagariti Mathur

Finance

  • Founder & CEO
  • 10 years, 200+ active SMEs
  • CA · ICAI & ISCA
A husband-and-wife team. We run a business together.

R Accounting Solutions AI Lab

AI Implementation Results

  • 2-3× team productivity
  • $18k saved every year
  • 24 hrs cut off a KYC response
  • 2× faster client turnaround
We pilot this. Now we run on it.

The finance brain

R Accounting Solutions

The Founder’s CA Firm
  • 200+ active SMEs
  • 10 years of practice
  • 6 marketsSingapore · Malaysia · India · UAE · Saudi Arabia · USA
  • 11 servicesBusiness Setup · Accounting · Payroll · GST · Corporate Secretarial · Corporate Tax · Cross-Border Expansion · Audit · Financial Planning · Corporate Investigation · Strategic Growth & AI
Trusted and Affordable Compliance. Sustainable Growth.

What you get

Sales

Costs

Know which is actually working.

  • Navigator Scorecard6 questions. Find out what to fix.
  • Navigator CallBook a free 30-minute call to assess which crossroad to focus on first. Get special offer for Navigator Session & Mapping. Valid till 31 Aug.

Swipe to see all six. These are the walls you will be standing in front of.

Take the assessment before you come Book a call instead

Where to start

Nothing here requires a commitment before you know whether we are useful. The first two rungs are free and always will be.

Thirty minutes, no pitch, no deck.

Tell us the crossroad you are actually standing at. If we can help, we will say how. If we cannot, we will say that too and point you at someone who can.

Book a free 30-minute call

Talk to whichever brain you need